The Tasting Tours
The Tasting Tours vision for the future was to branch out into other strategically selected cities that would work with their wine, food, and tours concept. Developing this business model made St. Augustine their ideal launch market. However in-house logo design efforts were too “St. Augustine” leaning visually. My solution was to created a logo that captures their unique spin on guided tours in their wine and food offerings while allowing for flexibility to branch out into future cities. The “red and white” wine colors I chose further provides a visual tie into their fine wine offers, while also providing a wink to their St. Augustine city color roots without being too on the nose.