Getting an IT business off of the ground required all of owner Adam Boyd’s time and attention. Building his client base, adding prospective clients, while taking care of the existing ones, left little time to think about the importance of his TechniPros business logo. Therefore, his first attempt did not receive the proper attention it should have. The result was a logo which was bland and forgettable. The business, still being in its infancy, made this the ideal time for a logo course correction. My redesign provided a more recognizable mark by merging the concept of the initials "T"&"P" with the familiar visual of a technician standing at a workstation. The new design provided a light-hearted, approachable feel as a stark contrast to the stressful problems TechniPros solves for its customers.