Rodbender Fishing Charters
Fisherman want to fish. However, when that passion goes from a weekend hobby to a business it is critical the owner have a clear marketing vision. Owner Chuck Stearns had taken his hand off the marketing wheel and the company’s direction suffered. A convoluted website and different variations of logos were the heart of his woes. I sat with Chuck in an effort to right the ship. Our first order of business was a fresh new vector logo to brand the company. The website redesign was the next phase. Information was gathered to see what would stayed and what would be removed, until the site's message was clear and focused. This new direction facilitated a clean and simple website that made clear what Rodbender had to offer. As a result, Chuck saw a large increase in business.