Rodbender Fishing Charters
Fisherman want to fish. However, when that passion goes from a weekend hobby to a business it is critical the owner have a clear marketing vision. Owner Chuck Stearns had taken his hand off the marketing wheel and the company’s direction suffered. A convoluted website and different variation of logos bit map only logs on various ads were the heart of his woes. I sat with Chuck to right the ship. Our first order of business was a fresh new vector logo to brand the company. The website redesign was the next phase. Information was gather too see what stayed and what was removed until the message was clear and focused. This new direction drove a clean simple website that made Rodbender offerings clear and Chuck saw a large increase in business.