A visit to Flagler Hospital’s facility during the research phase of the logo redesign process revealed the scope of their existing logo identity problem. It was evident that departments were operating without design oversight. The result was wildly differing variations of their logo all across the campus from signage to marketing materials. To solve this issue, I created a simple logo mark along with a simple typography structure that would allow easy branding of sub-departments to the hospital. The result was a unified clean branding system that brought a more professional, consistent presentation to the public.