Animal Emergency Hospital
24/7 emergency animal care was one of several services that set Animal Emergency Hospital apart from other local veterinary facilities. The message "Accidents don’t just happen from 9 to 5", emphasizes their expertise, accessibility and commitment to the care of animals, which gives peace of mind to their customers. However, this message had to be balanced in a way that did not give the perception that they were emergency services only. Animal Emergency Hospital offers routine pet care as well.
Because of the popularity of rack cards in a tourist town like St. Augustine, Animal Emergency Hospital requested one for their business. The rack cards were distributed throughout the city making them accessible to local and visiting pet owners.