Animal Emergency Hospital
24/7 emergency animal care was one of several services that set Animal Emergency Hospital apart from other local veterinary facilities. The message that ‘Accidents don’t just happen from 9 to 5' emphasizes the expertise they offer, which gives peace of mind to their customers over competitors. However, this message had to be balanced in a way that did not give the perception to the public that they were emergency services only. Animal Emergency Hospital offers routine pet care as well.
The clients desired a rack card because of their popularity in a tourist town like St. Augustine. The rack cards were distributed throughout the city making them accessible to local and visiting pet owners.