The branding for Analytical Forensics marketing materials was in total disarray. The task of designing their marketing materials had been entrusted to various local and national printers whose focus was securing print work with design thrown in as an added benefit of utilizing their services. These in-house design departments were either unaware of other existing printed materials or indifferent to honoring them, failing to create a cohesive visual identity. I resolved this issue by taking inventory of all their existing print collateral, as well as considering the future direction of the company. The result was a visual system that worked across media with a clear message to their customers that Analytical Forensics makes shipping evidence safe, secure, and easy.