Rodbender Fishing Charters
Logo and Web Design
Rodbender was looking to gain ground he had lost in the competitive local market of fishing charters. The information on reserving a charter, its cost, and what was included was confusing and disorganized. My goal was to removed the confusion and clutter and make the information simple to understand. The disorganization did not stop at the website. Marketing materials had varying logos, colors, and type.
A new logo would be created to bring consistent across all of Rodbender’s marketing materials. Once the logo was completed, the website redesigned was executed paving the way for less customer frustration and increased reservations.